Monday, January 24, 2011

Ebooks outselling print copies?

For those of you who are still skeptical about the ebook takeover, check this out: According to Book Buzz, ebooks have outsold print copies for the top books on the bestsellers list for three weeks in a row now.

E-express: The post-holiday surge in sales of e-books continues. For the third week in a row, more than a third of the top 50 books on USA TODAY's Best-Selling Books list sold more e-book copies than print versions. Among the 19 books more popular in digital form was Kathryn Stockett's novel, The Help, a sleeper hit from 2009. It has been so popular in hardcover (79 weeks in the top 50) that the paperback won't be released until April. Putnam president Ivan Held won't say if the publisher fears the e-book (at $12.99) is cutting into sales of the hardcover (listed at $24.95), but did say, "We are thrilled that new readers continue to discover The Help nearly two years after it was published."

Pretty amazing when you think about it, especially when you consider that bestsellers such as The Help are typically priced over the $9.99 mark that many consumers consider the maximum they'll pay for ebooks. The ebook industry has come a long way!  I know a lot of people insist that ebooks will never replace regular books altogether, and while I agree with the fundamentals of that statement, it certainly seems that they could compete in popularity.

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