I saw a mention of Read an eBook Week on a Facebook page I follow, and sure enough, it starts Sunday, March 4th! If you remember from last year, Smashwords and other sites celebrate the week by offering tons of books for free and on sale. I still haven't gotten through all of my acquisitions from last year.
The website has a bunch of really cool banners you can put on your blog to help with promotion. I will also update my blog with information about ebook sales and free offerings throughout the week. In the meantime, happy reading!