Monday, April 30, 2012

Barnes & Noble and Microsoft team up

Once again, I am so sorry for the lack of posting lately.  Despite my good intentions once my client backed off on doling out blog assignments, I've been too busy to play catch-up on my blogs quite yet.  Even with this morning to myself, the thought is still a little overwhelming, so I may have to resort to just going back to my blog like normal, rather than trying to write reviews about all the books I've read over the past few months.

Anyway, a couple of articles today revealed a startling move by Barnes & Noble: They are going to create a subsidiary for just the Nook and the college bookstore, and Microsoft is going in on it too.  Here are a couple of stories about it:

NPR: Barnes & Noble Deal Gives Microsoft Door to E-Books
NY Times: Microsoft to Take Stake in Nook Unit of Barnes & Noble

I don't think this will mean any changes for those of us who already own Nooks and/or have ebook libraries with Barnes & Noble.  It sounds like B&N is separating the Nook from the physical books because the former is eating through the profits of the latter.  It costs a lot more money to stay on the cutting edge of technology, apparently.  And of course, the inclusion of Microsoft, and the upcoming Nook app for Windows 8, is expected to benefit those with computers and Windows-based tablets, and probably capture a whole new segment of the market, technology geeks "who did not associate the bookseller with e-books," according to the NY Times article.

Anything that makes the Nook and the ebook market stronger sounds good to me.  My readers know that I'm big on supporting Barnes & Noble, who was somewhat of an underdog in the fight against Amazon and Apple.  Considering the success of their latest devices -- the Nook Tablet and the Nook Simple Touch with Glowlight -- they probably can't be considered an underdog anymore, but I'm still all for supporting them over the two A-words.

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