Sunday, December 23, 2012
The $100 Startup by Christ Guillebeau
I attribute this primarily to the fact that the book's messages are pretty simple: Chris Guillebeau's entire message is that microbusinesses are easy to fund and start, and relatively easy -- if you have a good product with customers who are willing to pay for it -- to succeed. He tells us this partly using his own experience, but also with lots of stories of other entrepreneurs to illustrate his points.
The book's points are clear and concise, and the examples are inspiring. I'm a freelance writer and no stranger to self-employment, but I still found the book's format and concepts helpful -- especially the ideas for launching a product, ways to get paid more than once, and self-promotion. But I think the beauty of this book is that it has a lot of useful advice for both existing and would-be entrepreneurs. Even if you've only ever thought in passing about starting a business, pick up this book -- it's a fast read and chock-full of useful ideas to help you get started (or just give you some food for thought, if you're still on the fence).